Jake Hogg is a designer.
Currently at Linktree, in San Francisco.
Launching Stickers to boost expression and partnerships
Led design and helped build new sticker functionality for the Linktree editor. Coded prototypes to pressure-test the micro-interactions, and worked with engineering on the infrastructure to ship it. Partnered with our brand team and illustrators on the sticker sets themselves.
- Company
- Linktree
- Role
- Lead designer
- Shipped
- 2026
Full case study available on request
Using AI to help separating couples split assets fairly
Led design on amica, a first-of-its-kind app funded by the Australian government and initiated by Legal Aid, using AI to suggest fair asset division for amicably separating couples. Worked with legal experts to train the model on real lawyer recommendations, and designed a flow that guides couples through joint statements that become court-ready documents, with education and sentiment analysis built into the core journey.
- Company
- Portable
- Role
- Product designer
- Shipped
- 2020
Full case study available on request
Building the systems behind a richer profile
Proposed, refined, and shipped the systems that took the Linktree profile from a list of buttons to a rich, layout-driven page. Introduced page layouts, featured cards, and a header system carrying verification, follower counts, and platform actions like subscribe. Built coded playgrounds to test and refine features like header layouts and link effects.
- Company
- Linktree
- Role
- Lead designer
- Shipped
- 2023 – 2026
Full case study available on request
Lifting activation through onboarding experiments
Led the design of a series of growth experiments to optimize the onboarding flow. Designed a 'smart profile' setup that captured user intent to surface personalized content, and built over 40 high-fidelity templates to provide users with a structured starting point. This work directly boosted the discovery of key revenue-driving features and improved core activation metrics.
- Company
- Linktree
- Role
- Lead designer
- Shipped
- 2024
Turning a profile into a platform
Designed Linktree's first app marketplace, a store-like surface for discovering and adding partner apps to a profile. Established the modular system the first partner apps were built to, so a page held together no matter what was on it. Shipped with launch partners including TikTok, Reddit, and Bandsintown.
- Company
- Linktree
- Role
- Lead designer
- Shipped
- 2022
Helping millions build a better looking page
Owned design across Linktree's design editor for almost two years, the surface where users style their page. Coded and shipped three responsive front-end versions to production, using AI and live data to find the strongest IA. Restructured the theming system with brand and product, and drove a major redesign of the mobile experience. The work enabled core initiatives, like rich header layouts, stickers and new themes.
Full case study available on request